The promise of big data and artificial intelligence is everywhere. One almost gets the impression that there is no problem that cannot be solved with these new technologies. The answer to everything is'big data and artificial intelligence'. This article was originally published in Smart Energy International 4-2019. Read the full digimag here or subscribe to receive a print copy here.

The promise of big data and artificial intelligence is everywhere. And, in all cases, so are the results. One almost gets the impression that there is no problem that cannot be solved with these new technologies. The answer to everything is'big data and artificial intelligence'. Open a web browser and you see advertising tuned to your latest online shopping.